Working together with the University of Hertfordshire, the Global Academic Foundation offers this multidisciplinary degree for students who want to jump into the world of digital marketing.
This programme is a direct response to the fast-paced changes in advertising and marketing, giving you an up-to-date understanding in topics such as digital marketing, mobile business technologies, creativity, technology and innovation, web analytics and social media monitoring. It also teaches you the vital fundamental principles that underpin all advertising.
Advertising and Digital Marketing is an exciting, dynamic and multi-focused degree and programme provides you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, and brand and media communications.
The modules you will study include Principles of Marketing, Understanding Data, Introduction to Marketing Communications, Digital Landscape, Content Creation, Campaign Insights Analysis and Planning, Consumer Behaviour, Digital Experience, Advertising Concepts and Creativity, Social Media and Social Influence, the Future of Marketing, Managing the Customer Journey, Digital Analytics and Social Media Monitoring and International Advertising.
This programme prepares students for careers in advertising and digital marketing, either in an agency setting, for example as an Account Manager for example or within a marketing department as an Advertising or Digital Marketing Executive.
Students may consider entering into specialisms such as social media marketing, influencer marketing, search engine optimisation, pay per click advertising, digital marketing analytics or designing digital experiences.