The programmes offered in Egypt focus on the study of digital media design and interior architecture and design. The extensive use of practice-based experience coupled with real-life projects provides our students with ample opportunities to explore their creativity and skills, whether their passion lies in digital media design or in the interior of the built environment.
The study abroad experience prepares our graduates to be academically well-rounded with skills and experiences that make them stand out in today’s highly competitive global market
Digital Media Design is a key element of the Creative Industries. Our Digital Media Design programme explores the digital field, including game design, multimedia platforms, mobile devices, creating web-based content, interactive video, live performance technology, digital art installations and creating augmented and virtual reality applications establishing a rich, hybrid area of study for the 21st century. The programme aims to provide the necessary knowledge and skills to become part of Egypt’s digital revolution.
The BA (Hons) in Digital Media Design equips graduates for a wide variety of careers, including work in computer games design, film, visual effects, TV, content creation, advertising, user experience design and digital media development. Digital media design is used widely in other fields, such as training, events, commerce, education, museum experience design, digital marketing, and entertainment. Our practical and professionally focused programme is reinforced by strong ties to the regional Digital Media industry which offers advice, training, internships, and collaboration to keep the curriculum current and relevant and shape students into the professionals of tomorrow.
Graduates are equipped for employment within Digital Media and have both specific and transferrable skills which are in wide demand in related industry sectors and the public sector. All graduates can expect to be highly employable within related industries in the Middle East and Africa. Alternatively, some graduates may wish to extend their studies in Egypt, or in the UK, by taking a taught postgraduate or research-based award.
Students will have the ability to learn how digital media is produced, building a foundation for work in multimedia, web design, arts administration, copywriting, publishing, graphic design, and specialist careers in the art, design, and digital media industries
The digital media program equips its students with the necessary skills for employment through professional development planning, sector analysis, portfolio development, networking, product design, and various other capabilities. Students who complete the program have a range of potential employment prospects, including opportunities in media production houses, graphic and content creation, mobile and web applications, web design, user experiences in industries such as games, mobile, TV, and web design.
Moreover, graduates of the program can pursue careers as interactive designers/developers, digital branding/advertising specialists, digital artists, creative programmers, coders, and indie game developers. The program prepares students for a diverse range of roles in the digital media industry.
Interior architecture and design is a distinct field that develops a special thought process in creating aesthetic and functional spaces. It focuses on critical and creative thinking, developing an understanding of how interior elements are brought together to accommodate and delight while being functional. The Interior Architecture and Design degree focuses on working with new and existing buildings and spaces and exploring different possibilities for habitation and innovative designs. This programme specializes in the design and production of immersive, innovative and surprising interior spaces. There is a great emphasis on the understanding and use of materials as you explore surface design and detailing. The Interior Architecture and Design degree pursue a progressive and holistic teaching approach as we consider the design process as non-linear or sequential.
Interior architects and designers can work on new construction projects or within existing buildings, as an individual practitioner or entrepreneur, within an architectural or interior design company, or as part of a multi-disciplinary design consultancy. They may also move to fields such as retail design and display, production design for stage, film or television, exhibition design, event design, styling of photo shoots, or virtual environments, interactive design and game design.
A fashion business degree for those who love design and business and dream of working with global brands. Whether your fashion design style of choice is streetwear, or luxury or you aim to work with world-famous brands. You may dream of launching your own fashion business. Perhaps the thought of delving deep into fashion marketing and branding is where your passion lives. Or maybe buying and merchandising is where you’re looking to gain your competitive edge. Wherever your excitement for the industry burns most brightly, this degree will allow you to gain the skills to master your potential. The degree teaches you about all aspects of the fashion business including marketing and promotion, management, branding, and merchandising. You’ll immerse yourself in our professionally equipped studios where we’ll teach you about creative design and product development. Buying and merchandising, e-commerce, and digital to sales and marketing and promotion. We’ll teach you about the critical path, the supply chain, customers, and markets. You’ll learn about what it takes to set up and run a fashion business, the steps to its success, and navigating challenges.
You’ll learn about the global fashion industry from both a business and creative angle, meaning you’ll graduate with a competitive edge. In recent years global fashion brands including Adidas, Puma, Ellesse, F&F and many others have chosen to work with our course, offering valuable insight into the real world of fashion and fashion business. UH UK graduates have gone on to work for some of the world’s biggest names in the fashion business including Superdry, Acne, UGG, Matches Fashion, Liberties, and many more.
Graduates can pursue roles such as fashion merchandiser, where they curate and plan product assortments for retail stores or e-commerce platforms. They can also explore fashion marketing and branding, working on strategies to promote fashion brands and connect with target audiences. Additionally, careers in fashion buying, trend forecasting, fashion PR, fashion management, and fashion entrepreneurship are also viable options for those with a background in Fashion and Fashion Business.
This course empowers you to satisfy the requirements of a brief and re-energise our environment. You’ll learn the technical knowledge to inspire your professional portfolio. We’ll teach you how to analyse, develop, test and communicate your ideas. You’ll be working on drawings and models for domestic, public and commercial projects, such as houses, museums and cityscapes. Be creative. Spend time in our fantastic studios and workshops to help you develop real-world skills. Use our specialist computer software suites and even download software onto your personal laptop. With 3D printers, laser cutters, a welding booth and studio space at your fingertips, we’ll help you bring your idea to life.
Discover the history that has influenced architecture. From garden cities, new towns and cities in the mid 20th century, to today’s contemporary cities. How do the needs of society motivate design? You’ll learn to be an innovative and responsible architect. To evaluate a building’s purpose, the impact of materials and the cultural factors which underpin design. You’ll gain insights in the international and national perspectives of the built environment. We’ll encourage you to question the role of technology, gender, politics and economics in design. You’ll debate the issues confronting architects, including sustainability, urban sprawl and gentrification. By analysing theory and practice you’ll become confident in the founding principles of design philosophy.
We’ll invite you to a face to face interview where you’ll have the opportunity to share and discuss your portfolio. If you’re applying internationally or are unable to visit us in person, we’ll arrange for the interview to happen online. We’re looking for evidence of art and design projects. We want to see a range of creative work that includes sketching, drawing and your ability to problem-solve. We want to see making experience in a workshop. What have you built? We also welcome examples of graphic design, photography and computer-aided drawing or design work. This is a chance to show us what you can do. To talk about what inspires you. We’re looking for - potential, passion, ambition. We can’t wait to hear from you.
Our industry-focussed programmes are designed to meet today’s national economic needs and our students learn in up-to-date facilities, specialist labs, using industry standard equipment and medical simulation suites. Consequently, our graduates are work-ready, with research-based subject knowledge, industry-based practice, and an employment focus to their ambitions
UH-GAF's School of Creative Arts DMD students had a field trip to Art D'Égypte, the "Forever is Now" monumental exhibition.
UH-GAF's Mass Communications Programme hosted an enlightening workshop on 'Behind the Scenes: Insights into Directing & Editing TV Drama' and 'Postproduction Workflow.'
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